E-Commerce Solutions

The strategies that tend to work best for ecommerce marketing and stores include:

SEO
PPC
CRO
Social media marketing
Social media advertising
Content marketing
Influencer marketing
Web design
Every online store is different, though, so different strategies may work better for your business. That’s why it’s helpful to create a custom ecommerce marketing solution. You build it for your brand, versus relying on a copy-and-paste approach.

If you want to build an ecommerce marketing strategy that achieves your goals, follow these steps:

• Establish your goals, or what you want to accomplish with ecommerce marketing
• Choose your preferred channels or strategies, like SEO or social media advertising
• Determine your monthly and annual budget
• Build your approach for each strategy, like your ads for advertising on social media
• Measure your results
• Develop your list of improvements for increasing your strategy’s performance

Ecommerce marketing, like any digital marketing strategy, works in a cycle. You look for ways to enhance your approach continuously, as well as adapt your goals and tactics to your company’s evolving objectives.

Before investing in any ecommerce marketing solution, it’s helpful to weigh your options. While some companies can lead their initiatives in-house, others require the support of an ecommerce marketing agency.

If you aren’t sure which option is your best one, think about the following questions:

• How much time would in-house management require?
• What resources or tools would we need to manage our marketing in-house?
• Who would manage your marketing efforts in-house?
• Does this person or team have the time to manage your marketing strategy?
• Does this person or team have the experience to manage your marketing strategy?
• Can your company afford to hire an in-house marketer or marketing team?

Based on your answers, you’ll have an idea of which option meets your needs. If you don’t have the time or experience to lead your campaign, for instance, it makes sense to invest in a professional ecommerce website marketing solution.